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What Do Croft and Amazon Have in Common?
A Customer-Centric Focus
At Croft, we believe that the customer always comes first. From day one, weve always been committed to going above and beyond for our clients, providing the support and exceptional service that they deserve. We stand by our customers through every stage of their filtration journey, listening to their individual needs, answering their questions, and even producing state-of-the-art filters from scratch.
Recently, we invested in a new way to upgrade our customer service strategy even further. Our new laser cutting machine allows us to quickly and easily transform sheet material and woven wire mesh into strong and reliable filters for our clients. The speed and accuracy that we can implement into our in-house filter manufacturing process have significantly reduced lead times. Whats more, upgrading our cutting process has allowed us to increase our manufacturing capacity, and explore creative new concepts for customers.
Taking the Amazon Approach to Customer Service
Customer service is a hot topic in many industries today - not just manufacturing. Research suggests that todays customers arent just interested in choosing businesses with the best features or the lowest prices. They need to know theyre going to get a reliable experience every time. One of the major brands embodying this focus on customer service (besides Croft) is Amazon. This trillion-dollar company owes everything to its client-first strategy, which founder Jeff Bezos says is the secret sauce to his success. According to Bezos, focusing on what customers want and need above all else has helped them to make the right moves for their customers. For instance, Amazon Prime appeared because Bezos knew how much his customers loved free shipping. The investment required to create Prime as a service was huge, but it was worth it to serve clients properly. In the same way, Croft has made a huge investment of our own, so that we can bring our customers faster, more efficient filter production with our new laser cutter.
Missionary over Mercenary: Croft and Amazon
According to Jeff Bezos, there are two primary kinds of company in the world today. The first is the "mercenary" business that focuses on making money and outshining the competition. The second option and the identity that we embrace at Croft is the "missionary" brand. Missionary organisations devote their time, energy, and investments into building the product and service they can deliver because they love what they do, and they appreciate the customer. Our new investment in our laser cutting machine is a demonstration of how were willing to go above and beyond to provide the kind of support our clients need. We no longer need to subcontract cutting work or hire the use of a cutter. This means that we can do everything required to design an exceptional bespoke filter in-house and reduce lead times significantly. With our new laser cutter, we can take the Amazon approach to getting the items you need to you as quickly as possible. That means that you dont have to wait around when all you want to do is upgrade your machinery or improve the performance of your plant. Amazon and Jeff Bezos obsession with putting the customer first has helped them to grow into one of the most influential businesses in the world. We believe that taking the same approach will ensure that were always making decisions for the future of Croft, based on whats most important - our customers satisfaction.
Opening New Opportunities for Creativity
Our new laser cutting machine doesnt just speed processing up for our customers; it also means that we can explore new concepts and ideas too. For decades, manufacturers from all backgrounds have invested in the idea of "design for manufacturing" or "DFM" to make the manufacturing process more efficient and simplify the creation of complex components. Laser cutting technology is an excellent way for any manufacturing team to upgrade the accuracy of their production options. Thats why, in the past, we sub-contracted our laser cutting requirements so that we could continue to give our clients the exceptional results that they deserve. However, now we think its time to bring the laser cutting experience in-house so that we can rapidly develop bespoke filters for our clients in a fraction of the time. Laser cutting allows us to create more affordable, high-quality products for customers from a range of industries. It also gives us more flexibility in the manufacturing process, ensuring that we can accurately and cleanly machine a variety of materials.
Taking Customer Service to the Next Level
At Croft Filters, weve always been specialists in designing highly advanced bespoke filters. However, now, the possibilities of what we can create with our own in-house laser cutting machine are greater than ever. We can experiment with new methodologies and ideas to create more efficient and incredible products, including backwash filters. Were using our new laser cutting system daily and believe it will help us to stay ahead of the curve when it comes to serving our customers ever-evolving needs. Here at Croft, well never stop investing in better customer service.